Testimonials

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Creativity at Work: Arthur B.VanGundy
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Testimonial: Lily Kunz, Director of Business Development, Sunbeam Health and Safety (2000)

"As a career marketer, I can honestly say I was quite skeptical about anything new in the ideation category. After sitting through a day and a half of your sessions, I found them stimulating, exciting and fun. Your innovative techniques draw out "out-of-the-box" thinking for those that are experienced and tired of brainstorming, while intriguing and whetting the appetites of those who are new to ideation. I can wholeheartedly recommend your services to anyone who requires ideation. I especially appreciate that you took your techniques and strategy and adjusted them to fit our requirements and our timetable."



Book review of Idea Power by the respected journal, Personnel Psychology, (1993):

"The author of this book is not exactly a stranger to the field of creativity and idea generation. He has written at least seven other books [at that time] on these topics, along with many articles. This, of course, lends itself to speculation. First, a skeptic might suggest this represents nothing really new but is simply a rehash of past information served up for management book buyers. Second, a more generous thought would be that VanGundy knows the field backwards, forward, up, down, sideways, you name it, and is updating what he knows.This reviewer likes the later idea. We suspect VanGundy knows this field as well as anyone, and probably better. His book, therefore, is as good as or better than others in the field and certainly is a leading eample of the creativity genre."



Current creativity best-selling author, Michael Michalko, has written (1998):

"...you... are truly one of the best thinkers on the subject of creativity today. Not only have you produced much of the best works on creative thinking techniques, but you seem to be constantly on the cutting edge of what’s coming next. As an author of best-selling texts on creative think ing, myself, I want you to know that your work has taught me more about how to think than any other expert or guru on the market. Much of my work is predicated on your work. I raise a glass of wine to you for all that you have accomplished...
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